Alú Salon – a boutique hair salon – located in the Lincoln Park-Lakeview area takes pride in providing personalize hair and skin consulting services to our guests, creating a cozy and intimate atmosphere.

Luz Segovia, CEO, Past President of America’s Beauty Show and national and international judge in hair competitions, knows about growth and change. She has been professionally serving the local, national and international community, keeping the looks fresh and up to date. Her outstanding artistry experience is what sets her apart, touring and sharing her talent with the hairdressing community as an educator around the world Italy – Russia – Argentina – Mexico – Puerto Rico and USA among others!

*Please click on FACEBOOK and take a look at the latest shows, before and after photos, and beauty trends!

Associations involvement:

a) Past President Cosmetologists Chicago (CC.) Producers of America’s Beauty Show.

Liaison – CC, CL and ICA

Represented CC at All NCA functions during the NCA Conventions

Participated - membership booth at Hair World- Las Vegas and Russia.

b) Past President. Illinois Cosmetology Association- (ICA).

Chairperson - Long Range Planning

Liaison - ICA and Educational Committee

c) National Cosmetology Association- (NCA.)

Hair America Member

d) Director of Cosmetólogos Latinos (CL)

 * Exposured:

a) Featured on video for Yellow Pages: “Business Entrepreneurs.”

b) TV Channels: CBS – 2; NBC - 5; WLS – 7; WGN - 9; WGBO - 66; WTTW - Chicago 11; FOX - 32; WSNS - 44; TCI Cable.

c) Newspapers: Chicago Tribune, Sun-Times, Reader, Skyline, Booster, La Raza,  Exito.

d) Magazines: Modern Salon; Sophisticate’s Hair Style Guide; Is Now; Vibra; Chic Magazine; Nails Magazine; Salón Plus Magazine, CMBS Magazine. Lincoln Park Magazine; Chicago Magazine; Skin Inc., Discovery Center.

e) Radio: “The Loop.” “Salon al Aire.” “Kiss FM.”         

Thank you for allowing Alú Salon – a boutique hair salon – the honor of serving you.

Luz Segovia, CEO.